August 13, 2008

Improving online and offline channel integration

  • Lay clear policy on processing online merchandise returns and train your sales person in the same
  • Includes contact information, FAQs, guarantees, return policies, and tips for all online customers.
  • Implement a store locator feature that includes store locations, hours, and events.
  • Give store pickup an option for purchases and include real-time inventory levels, where applicable.
  • Offer gift certificates that can be redeemed online as well as offline.
  • Send e-mail notifications of the order, shipping, and return credit
  • Suppy all relevant information for store return of merchandise on the packing slip or invoice.

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